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Connect The Dots

How to decipher what a consumer is actually trying to say.
By Anne Rosso May

People don’t always say what they mean. This is often not because they are trying to be tricky or malicious – it’s just part of human nature. We’ve all told little white lies to avoid an unpleasant situation or to spare someone’s feelings. In fact, a psychology study published last year found that compassionate people are actually more likely to tell white lies than others.

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